EA’s Madden NFL 13 Rushes to Record Sales on Day One

Electronic Arts has sold 900,000 units of Madden NFL 13 in their first 24 hours, the same as about 13 Super Bowl stadiums’ price of fans.

The huge first day marked the top start ever to the franchise within this generation of hardware, with sales up 7 percent when compared with not too long ago. EA said the franchise also set a day-one online record, which has a 28 percent jump in how many users logging into websites to experiment with simultaneously.

At launch, the game was accessible in The usa for four systems: Xbox 360 Wireless Controller , Wii MotionPlus , PlayStation Vita and Ps3, for $40 to $60.

Critics are raving about the new technical innovations which allow tackles and also other movements to seem more realistic — plus more painful. The action received higher rankings on Metacritic.com, including a score of 82 out of 100 on the Xbox 360 Kinect adaptor as well as a score of 85 on the Ps3.

Certainly, the hilarious YouTube videos that EA is employing to promote the sport probably helped, too. The clips feature Paul Rudd, perhaps also known because the brother-in-law from “Knocked Up,” and Ray Lewis, the 240-pound linebacker for that Baltimore Ravens, pretending for being close friends and poking fun at one another while playing Madden.

Those viral efforts a few probably helped to create the estimated 665,464 social interactions on Facebook and Twitter combined through the launch.

For kicks and tackles, here’s the playback quality of Rudd dancing to Wiz Khalifa’s “Black and Yellow” in Lewis’s face to honor the Ravens’ big rival, the Steelers.